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Social Media Marketing

June 5, 2020

Which Type of Content is Better for your Business

Are you struggling to try to find what kind of content is best for your business? Learn here about each type of content and how to use it.

There are a wide variety of options for the content you can create for your business, the important thing is to be clear about what you want to achieve with these marketing efforts. For example, building brand awareness, driving traffic to your key landing pages or building relationships.


It is also vital that you keep in mind that you can publish content in multiple formats to take advantage of growing audiences and be wherever your audience is already consuming content.


Let's look at some types of content marketing with high performance:


Blog Posts

This is one of the most popular types of content for small businesses and companies, these posts live on a website and should be done periodically to attract new visitors. Having good content is essential to engage your audience and encourage them to share this content on their social media.

Don't forget that blogging is one of the best ways to improve SEO and generate more organic traffic to your site from search engines like Google, so it's a great idea to take advantage of this.


In fact, what you're reading right now is a blog post.


Videos

Video captures people's attention more effectively than any other content format, and consumers today are watching more video content than ever, it requires a little more investment of time and resources, but why not try it?


Videos are a highly engaging medium of content and can be shared on social media platforms as well.


Infographics

Infographics help to organize and visualize data more easily and clearly to understand. These are great for explaining a complicated topic, presenting statistics, or sharing a large amount of data.


Remember that many times a picture is worth a thousand words.


Case studies

Case studies are an excellent tool to tell stories of customers who work with you and show how they are successful or how you helped them with your business.


This type of content helps your business build trust with your customers by allowing them to understand how your brand can add value to their lives. Also, keep in mind that a case study can be told in many ways, through a Podcast, eBook or Blog.


Social Media Posts

Posting on social media is vital to expanding the reach of your business and delivering your content to your customers where you know they spend their time. Still, for this, it is crucial to have the right mix of promotional and informational content.

Social media like Facebook and Instagram help you interact with your customers, meet them and create relationships.

Take the time to research which social media is most useful to you, to organize and plan the type of content you are going to publish in each one of them and to know the tips that are going to make your content successful.


Now it's your turn to test what type of content marketing best suits your business and get the most out of it!


The Crew Marketing Team
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