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Micro-Blog

Branding

April 29, 2020

How to make your restaurant stand out [Real-life Fact]

Learn about brand identity, how it’s composed and how to implement it by a real-life fact.

The hospitality world is increasingly competitive, and it can be challenging when you are trying to catch and keep customers, but it's the same with relationships! All it's about to excel from the competitors. So, if you are asking how to make your restaurant stand out? Or how to stay top of mind with your customers? Let me spoil you from here and tell you that everything is about Identity & Style.

But, what do I mean with "Identity & Style" for your restaurant?


No worries, I'll explain you through something you will find close to you.

Let's imaging that your business' brand is a guy, a handsome guy and your customer is the woman that you are heading over heels for, dying to conquer her! How do you guys, act in this kind of situations?


First, you will try to upgrade your look, cutting your hair, shaving or outlining your beard, and maybe getting new and cool clothes, everything to stand out at her eyes. This part is as well the look of your business' brand which is composed of the visual part:


  • Logo 
  • Typography
  • Colours
  • Photography
  • Website
  • Business cards
  • Packaging


When you are comfy with your look, you will start to think about your words, how would you talk to her? What would you tell her? How should you behave in front of her? And this is the crucial part of catching her and is in the same way for your business' brand. You need to talk with your customers through your services or products and be consistent with what you want to say, so building your:


  • Mission & Values
  • Brand Positioning
  • Brand voice or Communication tone


Then, your social circle and the context are super important! She should feel comfortable with your circle of friends, family and even your colleagues if they play a role. In this part, your brand must pay attention to everything that provides an experience to your customers like your:


  • Customer service 
  • Staff
  • Business environment

 

Finally, you can deduct that a brand identity is a total of how your brand looks, feels, tastes, sounds, speaks to people, and even smells.

Your work is to play with them, adapting your brand to who you are looking for, and be consistent. And this is one of the ways to make your restaurant stand out!

The Crew Marketing Team
We feel responsible to gather and curate relevant information for the industry, always trying to fulfil our audience need for information.

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