How to Create the Buyer Persona for Your Business [Free Buyer Persona Template]
Learn about your customers is crucial for your marketing plan success. In this blog, you will learn the basics of how to create your Buyer Persona easily for those who haven't done it before.
Do you know who your customers are?
Choose the right target is crucial if your want to succeed in the market because right now, there are heaps of options and trends for whatever customers want; not to mention that business needs to keep catching its customer's attention in every day changing environment. But this task is pretty hard and is why despite companies precisely plan its marketing campaigns, they don't work as they expected or its targeted audience is not the right one, decreasing their campaign revenues, and dismissing their efforts.
To prevent that, it is crucial to know who your customers are, what their daily lives are like, what their challenges and drivers are. The best way to do it is building your buyer persona, and here we are going to help you!
Let's begin with the basics…
What is a buyer persona?
A buyer persona is a semi-fictional characterisation that represents your target customer, in other words, is the avatar of your Sims, which you can set up as you prefer. But here you are based on data about your real customers and market research.
Buyer personas describe your ideal customers, how they are, what they like, what their days are like, how they use your products or services and how they make decisions.
Why is so important to build a buyer persona?
Your buyer personas are the heart of all your marketing strategies, and the framework of your efforts, because they are who provide you with a better understanding about your customers, knowing what they want or need from your business.
This tool also allows you to create the exact message and content in the Buyer Journey, so they will reach your target audience in the most efficient and personalised way.
How to Create Buyer Personas?
Research your target audience
At this stage, a combination of internal and external research of your target audience should be done through different methods such as surveys, interviews, forms on your website, review of your contact database, review of your analysis tools on social media, etc. It is also essential to create a list of questions to interview your team members or your sales team.
The objective of these investigations is to learn details about your audience to discover patterns of how your customers find and consume your content, what they like or dislike about your product or service, what problems they are trying to solve, o what challenges do they face to achieve their goals.
Remember the more detailed information you find, the better.
Draft your Buyer Persona
After finishing your research, you will have a lot of raw data about your customers and leads, but you need to analyse them to understand what it means for your business.
In this step, you should identify patterns and common points of your consumers' answers, to organise and determine how many buyer personas you need to create. The best way to do it is by creating graphics, you will be able to see the patterns clearly.
There are many ways to create a buyer persona, and here we are going to show you how we do it, and you can use it as a reference, and it will be easier to create yours:
Firstly, assign a name to your persona and find a photo to represent him/her! This will help you write and think easier about his/her personality.
Then, divide the information into 8 categories:
Demography: gender, age, nationality, location, etc.
Education: highest level and languages.
Job: profession, industry and annual income.
Social Environment: who is the buyer persona hanging out with?
Entertainment: Hobbies and interests.
Attitude: personality, lifestyle, love marks, etc.
Purchase motivation: reason for buying or using your product or service.
Internet use: keywords, use of technology, social media used, etc.
Use our free and downloadable Buyer Persona template to organise the information you have gathered about your buyer persona.
And remember that your buyer persona can evolve and that is why you must add features and learn more about them as your business grows.
Socialise your Buyer Persona
Finally, share this buyer persona that you have created with all the employees in your business so that everyone learns from this research and understands who they are targeting with each strategy they make or implement.
Now it's your turn to create your own buyer persona!
The Crew Marketing Team
We feel responsible to gather and curate relevant information for the industry, always trying to fulfil our audience need for information.