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Social Media Marketing

May 29, 2020

How To Build Real Customer Loyalty

Make of your current customers the profitable core of your business, learning, step by step, how to create and improve your loyalty program.

Why is customer loyalty important?


Do you have your favourite bakery or restaurant where you feel at home? Because when you go there, the person in the counter recognize you and try to give you your usual table or favourite drinks. This is the best way to increase your customers' loyalty through service.


Customer loyalty is right now one of the most critical factors in almost every business strategy. A new customer is usually more expensive and draining than a recurrent customer, and they probably will keep buying your products depending on its experience.


A new customer is more expensive and draining than a recurrent customer

But how to create your own customers' loyalty program? Let's see these few steps:


Know Your Customer And Let Them Know You


There is not a better sensation of being remembered by the owner or bartender of your favourite bar. He already knows what you are going to order, gives you extra love in your cocktail, or he even he takes your order before other customers. Doing those kinds of things gives to your customers a sense of being remembered and part of your business.

Additional, another crucial point here is to give a friendly face to your business, someone who your customers can interact with. We know that technology is right now vital to keep the lead in the market, but human connections always make the difference.


Be the best at what you do


One of the best ways to build customer loyalty is to deliver the highest standards on everything you have promised to. Making your business one of the best on the market!


Make your value part of your brand, focus on what satisfies your customers and exceeds their expectations, give them more than what is expected and rest assured that there won't be a reason for your customers to seek others.

Talk to your customers regularly

Having permanent communication with your customers helps you strengthen your bond with them because it keeps you fresh in their minds and allows you to approach them more easily.


To do this, it is essential that you have databases with contact information and actively manage your social media accounts. Through these tools, you can send them birthday emails, friendly reminders or inform them about what is happening with your business in a creative or fun way so that they feel part of your community.


Remember that if your customers feel valued, they are more likely to be loyal to you and your business.


Provide amazing customer service


The key to providing excellent customer service is simple, and that is why this tip bears repeating... "Focus on customer experience and service, not on sales". That means you should take care of the customer experience that you are providing, and they should be the focus of your operations, so you make sure to give them what they are looking for most efficiently.


There are easy ways to understand your client and provide them with a pleasant experience; for example, be attentive to their needs and respond whenever they are contacted. You can also use technologies such as CRM systems that help you create a profile and continually improve the experience you are providing.


The important thing is that you keep in mind that customers always remember the experience they had and this can be the first idea of the word of mouth they generate from your business.


Create loyalty & reward programs


One of the best ways to attract the attention of your customers and generate loyalty is to create programs with additional benefits to encourage them to buy your product or service again.


There are many types of loyalty programs, from the ability to skip the line to the point system that rewards you with something later. You can test each and choose which one is the most suitable for your business, taking into account that the selected method should be simple, easy, free, fun and worthwhile.



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